App Case Study: Project Adulting

What happens when a commercial real estate developer with zero coding experience gets sidelined by a knee injury? In Kyle Kane's case, it sparked an entrepreneurial journey that would lead him from scrolling through the internet on his couch to publishing a successful app on the App Store.

Kane's story began in January 2025 during his recovery from a knee injury. Like so many others, he explored the internet, stumbling upon no-code platforms like Replit, Lovable, and Bolt. But these tools, primarily designed for websites, weren't quite what he envisioned. Kane wanted to build an actual app—and that's when his wife learned about the Vibecode App on TikTok.

The result of Kane's exploration is "Project Adulting," an app designed to help young adults navigate the complex world of personal finance and life management.

The concept has a broad audience—anyone in their early twenties trying to figure out budgeting, financial planning, and general life skills.

The Process

The development process wasn't quick or easy. Kane spent four months working on the initial version.

“ I wouldn't say that I planned much of it other than I had like a basic idea,” Kane said. “And then kept adding onto it. I think I'm probably the one who's burned through most credits of anybody else — just constantly changing it until I liked it.”

His persistence paid off. On August 29th—his birthday—his app was approved and published to the App Store.

But Kane didn't stop there. After launch, he completely rebuilt the app's architecture, moving from local storage to a backend system that allows him to update content dynamically.

Marketing Lessons and Milestone Moments

Getting to market was one challenge; getting noticed was another. Kane experimented with various marketing approaches, creating promotional videos featuring AI-generated testimonials and testing different platforms to see what resonated.

The effort has been worthwhile—Adulting recently crossed the 100-download milestone and secured its first paying user.

For Kane, reaching that 100-download mark was particularly meaningful. "I've impressed myself," he admitted. "You don't think you're gonna get that far. I don't have a marketing team. I don't have a developer team. It's just me."

Advice for Aspiring Vibe Coders

Kane offers two key pieces of advice for others using Vibe Code. First, don't get stuck on your original plan. His current project—a supplement app he's been conceptualizing for a decade—has evolved significantly from its initial design. "You can get stuck holding onto a feature," he warns, emphasizing the importance of flexibility.

Second, leverage Vibecode's support team. "They are more than willing to help you with anything," Kane says. "Their support team is the best I've ever seen." He notes that even the founders will jump in when needed, demonstrating a genuine investment in user success.

From the couch to the App Store, Kane's journey proves that with the right tools, determination, and willingness to learn, anyone can bring their app ideas to life—no coding degree required.